Milk Purchase Behavior – A Comparative Analysis Of Packed & Loose Milk In South Gujarat
May 20, 2023 2023-06-26 5:39Milk Purchase Behavior – A Comparative Analysis Of Packed & Loose Milk In South Gujarat
AUTHORS :
S. N. Tripathy
DOI :
CP2020/OCT-MAR/ARTCL1
ABSTRACT :
The present paper with the help of secondary sources of data attempts to capture the major events that shaped the course of cooperative movements in Odisha. The paper portrays the prevailing socio-economic factors and key events which contributed to the development of cooperatives in different phases and its genesis and growth trend in Odisha in the national perspectives.
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KEYWORDS :
Cooperatives Movements, Rural credit, Money lenders, Farmers.
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AUTHORS :
Gautam Parmar, Ruchira Shukla, Alpesh Leua, Swati Sharma
DOI :
CP2020/OCT-MAR/ARTCL6
ABSTRACT :
Milk is one of the important parts of the human diet. The present study was conducted to understand the milk purchase behavior. To conduct a study descriptive research design was employed and data was collected from Navsari and Surat district of South Gujarat area. The primary data was collected through a structured questionnaire. Convenience sampling method was applied for the present study and data was collected from 153 respondents. The study found that the freshness availability, taste, price, hygiene, malai (fat content) are some important factors influencing milk purchase behavior whereas the least influencing factors are discount, festival offers and advertisement. Further it was found that the home delivery and fat content influence on loose milk purchase and the packed milk purchaser focuses on brand image, packaging, packaging size, availability, advertisements, and hygiene.
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KEYWORDS :
Packed Milk, Milk Purchase Behaviour, Consumer Behavior, Packed Milk Vs. Loose Milk.
