Market Potential And Buying Behaviour Of Farmers Towards Biofertilizers In Western MaharashtraMay 20, 2023 2023-06-24 11:10
Market Potential And Buying Behaviour Of Farmers Towards Biofertilizers In Western Maharashtra
S. N. Tripathy
The present paper with the help of secondary sources of data attempts to capture the major events that shaped the course of cooperative movements in Odisha. The paper portrays the prevailing socio-economic factors and key events which contributed to the development of cooperatives in different phases and its genesis and growth trend in Odisha in the national perspectives.
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Cooperatives Movements, Rural credit, Money lenders, Farmers.
Biofertilizers have a huge role to play in sustainable agriculture. They have beneficial impact on soil and are also cost effective. Despite having different potential activities, biofertilizers yet could not obtain popularity among farmers to accept it sufficiently.
Despite the various advantages of biofertilizers in agricultural production, several limits at different levels, i.e. from the production unit to farmers’ field, make it less popular in India. In this view, the present paper aims to study the market potential and the factors influencing the buying behaviours of farmers towards biofertilizers.
The data was collected through structured questionnaires with 390 farmers and dealers in western Maharashtra. Further a focus group discussion with progressive farmers was conducted to present the best practices adopted by them. The study reveals that the price of the product and past experience has significant influence on the buying behaviour of farmers.
The paper concludes by suggesting various approaches to increase the consumption of biofertilizers by farmers, and more significantly the role of progressive farmers as tool for awareness.
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